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Tag: social media marketing

5 B2B Companies Winning It With Content Marketing On LinkedIn

5 B2B Companies That Have Been Winning with Their Content Marketing on LinkedIn

Every content you write for your LinkedIn page reflects your brand. Sloppy content will make your brand look sloppy. That’s why you need to write thoughtfully, be concise and engaging at the same time. There is a fine line between being sloppy and being meticulous. Here are seven tips for writing effective social media content.

Put Audience First

You must talk to them on social media like you are talking to a friend. How? Say ‘you’ more and write stories by placing the audience at the center of your story.

Be Clear and Concise

People skim on social media. So, try limiting your writing to just one or two sentences if possible because short sentences work best.

Instead of saying, “Here is our latest blog about a very awesome topic you’ll enjoy,” you can say, “Here’s our latest blog post post about .”

Did you see that? The second sentence says the same thing more specifically with fewer words. It also sounds better as a result.

Learn Active Vs Passive

The active voice talks about an action you are taking, and it produces an engaging copy. We must try to use active voice in most of our business writing for effective communication. It sounds conversational because readers are more familiar with active than passive.

Instead of saying, “An engaging copy will be written by me,” which is written in a passive voice, say, “I will write an engaging copy,” which is written in an active voice and sounds better. The passive voice sentence lacks action and sounds factual, while the active voice is action-driven.

Homework for you – Write five sentences in the active voice and post them in the comments.

Write What People Want to Share

Here are the reasons people share content

  • To deliver value – People share content they find valuable, helpful, entertaining and anything they think needs attention. Create content or a how-to copy that conveys a benefit. This holds good for both messages with and without accompanying links.
  • To express and define themselves – Some people share content that reinforces their identity. People share content about construction equipment because they may want their audience to see them as tough and hardworking. Those who share content about trekking and outdoor equipment may wish to tell others that they are adventurous and outdoorsy.
  • To feel connected to others – People want to share content to feel connected with other individuals or organizations to have meaningful conversations.
  • To make themselves feel valued – They share content to get likes, shares, and comments, preferably positive.
  • To support causes and express beliefs – People share on social media to stand by an opinion, support a cause or show love if they feel it is appropriate.
Invoke Curiosity

Write in such a way that makes people feel they want to know more. When writing the description to a link that you are sharing, try not to give the complete information. You can leave some details unanswered and imply that your article will have further details.

“Move Over, Great Emu War: Hummingbirds Single Winged-ly Halt Controversial Construction Project” doesn’t give the complete information. What is the ‘Great Emu War?’ What is the controversial construction project?

Match Your Copy with Your Visual Content

Your copy and image content must together tell the same story. Even if you cannot match them, you must creatively connect the two..

Match the Message Between Your Posts and Destination Pages

What happens when you reach a wrong destination after clicking on a link? You feel like throwing the piece of the tiramisu in your hand at the ceiling. We can use clickbaits effectively to arouse intrigue and without being spammy as long as the destination page matches the description’s intent.

Few content sharing tips we want to give you are:

  • Link only relevant and substantial content.
  • Make sure your post copy and the creative are relevant to the destination page’s message.
  • Double-check the accuracy of the link.

So there it is! The tips for writing effective social media content. We must bring to your attention that 2021 is filled with brands and professionals competing on social media clamouring for attention. Those who write compelling content have the edge.

We can help you in creating compelling and effective content for your brand. Owlspire provides content marketing services tailored to your marketing needs. Get in touch with us.

Should You Tweet Links on Twitter or Not?

Author: Kishor Venkatesh Rajeeva

Should You Tweet Links on Twitter or Not?

We struggled to get traction on Twitter despite having a grabby headline and a compelling image. But someone said Twitter posts with links might not get the desired engagement.

Why Link Posts Do Not Get Engagement

When you share a link to an article, readers must leave Twitter and go to a different website. However, the Twitter algorithm deprioritizes any posts that link to a non-Twitter site. Whenever we shared a link on Twitter, we had only a handful of likes and retweets, which got us thinking.

Googling the problem gives solutions like posting at a particular time, frequently posting, sometimes more than twice a day, or leaving comments on other people’s topics.

We spoke to a lot of people. Out of all the people we talked to, almost 9 out of 10 tweets sent from their account contained a link. Some of them were sent out as paid ads, and all of them had links.

However, tweets without links got more engagement and reach. More than half (56%) of the most engaged tweets did not contain links to external sources. The most liked and retweeted tweet was a one-sentence tweet without a link. It had 67 characters.

If we had left a tweet with links without boosting it, it would never receive the level of engagement the linkless posts receive.

Garnering Engagement on Your Posts

Turning social media into a two-way conversation builds trust, engagement, and community. And that engagement can be turned into linked posts. However, it would help if you struck a perfect balance between linked and linkless tweets.

On the bright side, sending out tweets with CTAs and links less often seems more valuable and important to the audience.

  1. Use trending topics in your niche – Brands must focus on the subjects of expertise. Brands must understand their topic and own it. They must look out for news regarding their topic and provide their ‘two cents.’
  2. Add personality – Adding personality tells the audience that you are not a faceless brand. Even if you are scheduling your posts through to 2022, you cannot sound robotic.
  3. Images may not boost engagement – We have been told that using captivating images is required to get attention. But on Twitter, images, too, are not a must-have. What’s more, people reported not adding hashtags in their posts which worked just as well as adding hashtags.
  4. Share snippets – Instead of sharing links to the article, you can share snippets of your article. But, let the word count be less. The Twitter community loves one-liners and concise statements, and snippets. Let them contain a joke, an insight, or a piece of advice worth sharing.

Sharing Links in Your Posts Right

We earlier said you could share links once in a while so that it grabs attention amidst all the snippets you share. However, Twitter may still not support it because there is a cut-off for how long the link should be.

We will help you post a powerful tweet and invite a whole new community of readers. Here are a few tips, the basics of sharing links.

For instance, if the link to your blog article is www.socialmediatips.com/best-way-to-write-on-twitter-and-elicit-attention, shorten the permalink to www.socialmediatips.com/twitter-writing-tips.

All too often, people tweet out links in a salesy way, packed with 5 to 6 hashtags and a cryptic sentence that usually does not feel fresh. When you are tweeting, pretend like you are talking to a friend about your blog post.

Pro tip – Share the links after your description. People must read the descriptions that get them interested in clicking on the link to learn more.

Check Your Metrics

Click the three lines at the bottom right of every tweet to expand and see if your tweet is working or not. Please focus on the tweet’s engagement, like anyone replied, retweeted, shared, or commented on it.

Identify patterns for what’s working for you, including what time of the day you shared your tweet, which hashtag you used if you tried connecting your writing to a bigger event or campaign, and how that led to more engagement and visibility.

To conclude, use the successes of your posting to develop your brand’s best practices that get your blog posts out there. It would be best if you tweaked what is not working. Twitter is an excellent place to promote your blog posts. With a few learning here and a few tweaks there, you might be able to win on Twitter.

If you would like to learn more about Twitter and need assistance in creating Tweetable posts, contact Owlspire.

7 Steps to Write Social Media Content Like a Rockstar

Every social media post you write reflects your brand. Sloppy content will make your brand look sloppy. That’s why you need to write thoughtfully, be concise and engaging at the same time. There is a fine line between being sloppy and being meticulous. Here are seven tips for writing effective social media content.

Put Audience First

You must talk to them on social media like you are talking to a friend. How? Say ‘you’ more and write stories by placing the audience at the center of your story.

Be Clear and Concise

People skim on social media. So, try limiting your writing to just one or two sentences if possible because short sentences work best.

Instead of saying, “Here is our latest blog about a very awesome topic you’ll enjoy,” you can say, “Here’s our latest blog post post about .”

Did you see that? The second sentence says the same thing more specifically with fewer words. It also sounds better as a result.

Learn Active Vs Passive

The active voice talks about an action you are taking, and it produces an engaging copy. We must try to use active voice in most of our business writing for effective communication. It sounds conversational because readers are more familiar with active than passive.

Instead of saying, “An engaging copy will be written by me,” which is written in a passive voice, say, “I will write an engaging copy,” which is written in an active voice and sounds better. The passive voice sentence lacks action and sounds factual, while the active voice is action-driven.

Homework for you – Write five sentences in the active voice and post them in the comments.

Write What People Want to Share

Here are the reasons people share content

  • To deliver value – People share content they find valuable, helpful, entertaining and anything they think needs attention. Create content or a how-to copy that conveys a benefit. This holds good for both messages with and without accompanying links.
  • To express and define themselves – Some people share content that reinforces their identity. People share content about construction equipment because they may want their audience to see them as tough and hardworking. Those who share content about trekking and outdoor equipment may wish to tell others that they are adventurous and outdoorsy.
  • To feel connected to others – People want to share content to feel connected with other individuals or organizations to have meaningful conversations.
  • To make themselves feel valued – They share content to get likes, shares, and comments, preferably positive.
  • To support causes and express beliefs – People share on social media to stand by an opinion, support a cause or show love if they feel it is appropriate.
Invoke Curiosity

Write in such a way that makes people feel they want to know more. When writing the description to a link that you are sharing, try not to give the complete information. You can leave some details unanswered and imply that your article will have further details.

“Move Over, Great Emu War: Hummingbirds Single Winged-ly Halt Controversial Construction Project” doesn’t give the complete information. What is the ‘Great Emu War?’ What is the controversial construction project?

Match Your Copy with Your Visual Content

Your copy and image content must together tell the same story. Even if you cannot match them, you must creatively connect the two..

Match the Message Between Your Posts and Destination Pages

What happens when you reach a wrong destination after clicking on a link? You feel like throwing the piece of the tiramisu in your hand at the ceiling. We can use clickbaits effectively to arouse intrigue and without being spammy as long as the destination page matches the description’s intent.

Few content sharing tips we want to give you are:

  • Link only relevant and substantial content.
  • Make sure your post copy and the creative are relevant to the destination page’s message.
  • Double-check the accuracy of the link.

So there it is! The tips for writing effective social media content. We must bring to your attention that 2021 is filled with brands and professionals competing on social media clamouring for attention. Those who write compelling content have the edge.

We can help you in creating compelling and effective content for your brand. Owlspire provides content marketing services tailored to your marketing needs. Get in touch with us.

How To Pin Comments On Your Instagram Post

Author: Rwithu Menon

First of all, why should you pin a comment on your Instagram post?

Pinning your favourite comments to the top of your post’s comments section helps to define the tone of the conversation. It’s a way of moderating the comments by highlighting valid and positive discussion points. It also discourages and pushes down any negative comments further down the thread. 

Start conversations

When you invite opinions from the audience through a post, you may find several responses interesting and noteworthy. We say, pin your favourite ones! The pinned comments here can pose as conversation starters. The first time a person goes over the post, they read the pinned comments at the top and would be better prepared to voice their opinion. 

Showcase testimonials

Another use case is to highlight positive customer testimonials that appear in comments. For instance, if your post advertises a product or a service, you may find actual customers leaving comments about their own experience. Go ahead and pin those lovely comments!

Answer queries

When you receive valid questions from the audience, answer them in the comments and pin them to the top of the thread! 

Now on to the best part.

How do you pin a comment?

  • Depending on the device that you are using, long press or swipe left on the comment you want to pin.
  • Press the push pin button.
  • If you are pinning for the first time, tap ‘Pin Comment’ on the dialog that shows up.

That’s it, your favourite comment is now pinned to the top of the thread! Pinning a comment will notify the person who wrote it. You can pin a total of 3 comments but you can’t pin your own comments. Be sure to choose those 3 comments wisely.

Try it out and let us know what you think! Stay tuned for more such tips on our Instagram account and on this site.

25 Post Ideas To Jazz Up Your Social Media Feed

Author: Rwithu Menon

Consistency is paramount when managing social media accounts. It’s essential to show up regularly, whether it is daily, twice or thrice a week or 5 days a week, and make your presence known. At some point, though, you can feel blocked and not know what to post anymore! That’s when this list will come handy.

Here are 25 useful post ideas that you can use to create content for social media and keep your handles active throughout the month.

1. Introduce yourself

If you haven’t done it already, right now is the best time! Talk about your brand—your vision, your goals, how the brand came about and how it is going. The more your audience knows about the brand, the more connected they feel with your content.

2. Provide tips and tricks

People will appreciate any useful information you provide. Give the audience tidbits, helpful tips or references to learn more about a specific topic. Additionally, encourage them to share your posts and even save these tips for later.

3. Share quotes or interesting statistics

Feel free to include a related story, thought, or advice in the caption.

4. Base posts on topical content 

Always keep an eye on what’s happening in your country or the world. Connect with your audience by providing content related to topics they care about.

5. Share news related to your industry 

Let others know about the latest developments in your field to help them stay informed. 

6. Make it interactive

You can boost audience participation by encouraging comments, sharing, or tagging friends. Bring in questions/puzzles/teasers to keep the audience’s interest. 

7. Conduct contests

Announce contests regularly, especially around festivals and holidays with gifts for the winner. This is a great way to promote your brand and give away your products.

8. Celebrate milestones by offering freebies/offers

Involve your audience in celebrating your hard-earned success.

9. Give away promo codes or special offers

Your dedicated social media community deserves special treatment! Consider making free consultations or product discounts available for a specific period of time to encourage timely action.

10. Talk about your achievements and goals

It’s a good idea to reflect on your journey so far and share it with others.

11. Take them behind the scenes

Introduce your teammates, have them see where you work, show them your work routine and more!

12. Showcase client testimonials

Build trust by sharing positive reviews of satisfied customers.

13. Show off your best works

Display your best works to the world and let them know what you are capable of!

14. Publish weekly video content

Share quick how-to’s, behind-the-scenes, etc. with short videos to let your audience follow along with you.

15. Go Live to meet your audience

Showing your face is one of the best ways to make a deeper connection and engage in real time with your audience.

16. Take action on trending memes

Share your personal take on the latest memes that the internet is raving about!

17. Take a trip down memory lane

Make use of Throwback Thursday or Flashback Friday to remember happy times!

18. Provide a sneak peek into future work or new products

Tell your audience a little about what you are working on, in order to get them excited about it.

19. Promote your other social media accounts

Let people know your other handles to stay well connected.

20. Repost customer content

Build credibility by showing real life examples of how customers use your products or services.

21. Start a theme with special hashtags

Try friday quizzes, monday motivation quotes, or other similar themes to build a routine every week.

22. Share a life routine

Make it personal by sharing tidbits about your daily life. Discuss what you have planned for the weekend, what goals you have set for the week or perhaps even a to-do list you plan to complete in the coming weeks.

23. Answer an FAQ

Every other week, choose one of the most commonly asked questions and answer it.

24. Promote your product/service

Use social media to promote your products or services regularly. Don’t be afraid to do it!

25. Ask for recommendations or advice

Keep it light by getting the audience’s help on something you’re struggling with, be it movie recommendations, places to visit or something more serious.

Keep track of the social media content for each month by creating a monthly spreadsheet. Are you ready to tackle your content calendar for next month with all these content ideas for social media

Visit www.owlspire.com to learn how we do content creation for social media, come up with social media strategies for businesses, manage social media handles on behalf of all of our clients and more. Give us a hoot for any enquiries!

Ultimate Guide to Social Media Image Sizes

Author: Rwithu Menon

In a world where the average human attention span is 8 seconds (less than that of a goldfish!), eye catching visual content has become a necessity and not just a nice-to-have. It grabs people’s attention and increases engagement and click-through-rates (CTR) on any social media channel. Your audience will also be more likely to retain more of what you convey through visuals than those with just text—almost 6x times more!

For nailing the perfect social media creative you also need to adhere to each platform’s recommended dimensions. The right sized image or video tends to generally perform better because 

  • It ensures the best quality on each of these platforms
  • Displays well without any details getting cropped off the visible screen
  • Running ads on these quality posts get better results

You should keep in mind that visual content here refers to all the creatives that you upload across any platform—profile photos, cover photos, timeline photos, videos or even the content you share as stories. 

Now let’s look at the recommended dimensions you need to know for most common social media platforms.

Facebook

With 2.6 billion monthly active users, Facebook is the biggest and one of the most prominent social networking platforms used by brands and customers alike. To bring your content to your audience’s attention while they relentlessly scroll through their feed, you need to first do your research on what content works best and deliver the best quality posts, adhering to the Facebook post guidelines. 

Did you know?
According to Facebook reports, it has reached an advertising audience of 2.14 billion through its ads.

You can reach an even larger audience by running ads on your posts. The results from these ads largely depend on the quality of the visual content used, thus bringing us back to the main point – stick to the recommended dimensions for best results!

Instagram

Did you know?
81% of people use Instagram to research products before buying.

This very popular platform is a great place for businesses to market themselves. They can even sell products directly through the app! 

From your profile picture and feed imagery to your IGTv and Reels video, you absolutely need to pay attention to the size guidelines to stand out in this photo-oriented platform.

Twitter

Twitter acts as a useful platform for posting your company’s updates, retweeting news related to your industry and responding to customer tweets. According to reports, 82% of B2B content marketers used the platform for organic content marketing in the past one year. So seize your chance with top notch posts on this platform in 2021!

LinkedIn

A social media platform that emphasizes career networking, LinkedIn is best for building awareness for your brand, to engage and establish credibility in industry related discussions, to connect with other business professionals, and to reach out to and form relationships with your potential customers.

Did you know?
Brands that post weekly on LinkedIn see a 2x higher engagement rate.

According to LinkedIn reports, users are also 20x more likely to re-share a video post. Start marketing your brand on this highly popular platform if you are not already doing it!

Pinterest

Though not as popular as the rest of the social media platforms, Pinterest remains an important platform for marketing. Because of the highly visual nature of its feed, Pinterest is also positioned for higher engagement levels from its users.

By sticking to recommended dimensions, you ensure best image quality and also allow your pins to occupy maximum space on your audience’s feed.

The bottomline here is that before posting, you should adapt all visual content according to the guidelines of each individual platform to get optimum results. It’s the small details that matter, which can set you apart from your competitors!

We at Owlspire love to create content that pops out among the sea of posts and brings best results for our clients. Contact us for expert assistance on your brand’s social media handles.

Getting Started With Pinterest For Business

Author: Rwithu Menon

Pinterest is a paradise for those looking for inspiration, tips and information on any topic under the sun and also a way to keep those ideas organised. Whether it is related to your hobbies, next travel destination, or the latest trends that you are interested in, Pinterest has it all.

With over 442 million monthly active users, it is time to embrace this visual social media platform if that’s where your brand’s target audience spends most of their time.

By providing relevant information on a single pin, you are effectively cutting down the time for conversions considerably compared to those from other social media handles. Owing to the highly visual nature of its feed, Pinterest is also positioned for higher engagement levels from its users.

Like any platform, it helps if you have a checklist to get you through the basic setup of your business account that is optimised for maximum results, be it to increase sales or traffic to your website. Let’s get started!

What Are Pins And Boards?

A Pin is any image content that is saved by you, as a bookmark. You are also saving a short description of what it is all about and additionally, a website link where you can find more information about the Pin content.

As a brand, the Pins you create must be designed with your clients’ needs in mind. What are the products that you sell? How can your services help your customers? Can you offer some information that your audience can save for later?

Pins can be grouped into various boards on your Pinterest profile, based on your intent. For instance, you can create a board named ‘Bedroom Goals’ to save decor inspirations for bedroom renovations. If you sell home decor products, this is a great place to give ideas to potential customers on how to use your products! 

Or if you are a travel agency, you may create a ‘Travel Bucket List’ to list all the holiday packages that you offer. 

Setting Up A Business Profile

The first step is to create a business profile for your brand by heading over to Pinterest for Business. If you already have a personal profile, you may upgrade the same instead. A business profile is essential for accessing all the analytics about the performance of your profile, your Pins and the traffic that you drive to your website.

Once that’s done, be sure to keep these useful points in mind throughout your brand’s pinning journey!

     1. Optimise profile descriptions

Make your brand’s profile easily recognizable through consistent descriptions and branding across all of your other social media handles. 

Be sure to include appropriate industry keywords wherever possible to come up in relevant search results. For example, if your brand sells unique, handmade, artisanal chocolates, the profile bio (160 characters) should reflect the same.

Include a clear call to action that leads pinners to your website, your shop or whichever destination is relevant to your marketing efforts. Do you wish them to download a free pdf on your website? Drop that link in your Pin descriptions or profile bio!

     2. Enable pinning from your website

People often save images or blog posts from external websites to their own Pinterest boards. Similarly, to enable your brand’s website visitors to save Pins, it’s important to add ‘Pin It’ buttons using widgets available for your platform. This lets the reader save any image from your page to their boards.

     3. Claiming websites and social media handles

While you are editing your profile, check out the claim feature that lets you claim your website, social media handles, shop etc. 

Doing so gives you access to analytics for the Pins created from your claimed pages. These Pins will also be automatically marked as belonging to your brand so that the pinner can identify where to get more such Pins!

     4. Create boards with purpose

Make an initial list of boards that you want to focus on. Suppose your brand produces wines. On your first board, you could add listings for your wines and all wine-related information that your audience would be interested in. On another board, you could save cheese pairings that go well with your wines!

For each board, add a clear description (500 characters) that explains what it is all about and what a pinner can expect by following it. Through clear CTAs, encourage them to save Pins to their personal boards or lead them to your website for more information.

Create multiple boards that cater to different segments of your customers because not all of them may be interested in every one of your products or services. For example, a vegan pinner might follow a food brand’s vegan recipes board but not the meat recipes board.

You can further organise Pins to different sections within a board if that’s your thing!

     5. Ensuring Pin-wins

Now that you have a few boards ready, it’s time to start pinning! 

An ideal Pin has a high-quality image/video with an aspect ratio of 1:1 or 2:3. A video Pin can also be in the aspect ratio 9:16. Unless you are pinning directly from an external website, it is recommended to use the 2:3 ratio (1000×1500 px) while creating your Pins to ensure maximum image quality. Not to mention, vertical Pins occupy more space on the feed.

It is highly recommended to include text on the image to explain what the Pin is about. This not only catches your audience’s eye, it pushes them to save the Pin too. You can also try creating Pins with different variations of the text.

Each Pin should have relevant, concise descriptions (500 characters) and clear CTAs. All the more effective if you can include your brand name in the first sentence!

     6. Increase organic reach through external Pins

While creating your own Pins is important, saving Pins from other creators adds to your growing collection and also increases traffic to your Pins organically. The 70/30 rule is a good place to start—Pin 70% of your content and 30% of others. 

Group boards, with multiple contributors, are also a great way to increase traffic to your profile. You can search for and join group boards that are relevant to your industry. By pinning to these boards regularly, you can reach out to the board’s followers through their feeds.

     7. Establish regular pinning schedules

It is advised to save multiple Pins, from 5 up to 30 (or more) Pins a day! Make sure that you do not Pin excessively because Pinterest may suspend your account.

You can also keep your old Pins active by re-pinning them to your other boards after a considerable gap (5 to 7 days) to ensure more traffic or saves. 

If you have variations of the same Pin, for example, multiple Pins leading to the same blog post, make sure you space it out so that Pinterest considers each Pin a fresh one and gives them enough importance.

Keep Calm and Pin On

Your brand’s ultimate goal should be to serve your audience’s needs by curating a board that has a wide variety of useful Pins, both yours as well as other creators’. Doing so helps you establish yourself as an authority in your industry. Pinners will then flock to your brand for credible information! Keep in mind that the other Pins compliment your brand and do not compete directly with what you do. 

That’s it! You are now ready to embark on your brand’s Pinterest journey. If you need any assistance on any aspect of your brand’s digital media marketing journey, Team Owlspire is just a hoot, skip and a jump away! Contact us at hoot@owlspire.com to activate your brand online.

Trends to Rule Your Content Strategy for 2021

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Influencer Marketing 101

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