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5 B2B Companies Winning It With Content Marketing On LinkedIn

5 B2B Companies That Have Been Winning with Their Content Marketing on LinkedIn

Every content you write for your LinkedIn page reflects your brand. Sloppy content will make your brand look sloppy. That’s why you need to write thoughtfully, be concise and engaging at the same time. There is a fine line between being sloppy and being meticulous. Here are seven tips for writing effective social media content.

Put Audience First

You must talk to them on social media like you are talking to a friend. How? Say ‘you’ more and write stories by placing the audience at the center of your story.

Be Clear and Concise

People skim on social media. So, try limiting your writing to just one or two sentences if possible because short sentences work best.

Instead of saying, “Here is our latest blog about a very awesome topic you’ll enjoy,” you can say, “Here’s our latest blog post post about .”

Did you see that? The second sentence says the same thing more specifically with fewer words. It also sounds better as a result.

Learn Active Vs Passive

The active voice talks about an action you are taking, and it produces an engaging copy. We must try to use active voice in most of our business writing for effective communication. It sounds conversational because readers are more familiar with active than passive.

Instead of saying, “An engaging copy will be written by me,” which is written in a passive voice, say, “I will write an engaging copy,” which is written in an active voice and sounds better. The passive voice sentence lacks action and sounds factual, while the active voice is action-driven.

Homework for you – Write five sentences in the active voice and post them in the comments.

Write What People Want to Share

Here are the reasons people share content

  • To deliver value – People share content they find valuable, helpful, entertaining and anything they think needs attention. Create content or a how-to copy that conveys a benefit. This holds good for both messages with and without accompanying links.
  • To express and define themselves – Some people share content that reinforces their identity. People share content about construction equipment because they may want their audience to see them as tough and hardworking. Those who share content about trekking and outdoor equipment may wish to tell others that they are adventurous and outdoorsy.
  • To feel connected to others – People want to share content to feel connected with other individuals or organizations to have meaningful conversations.
  • To make themselves feel valued – They share content to get likes, shares, and comments, preferably positive.
  • To support causes and express beliefs – People share on social media to stand by an opinion, support a cause or show love if they feel it is appropriate.
Invoke Curiosity

Write in such a way that makes people feel they want to know more. When writing the description to a link that you are sharing, try not to give the complete information. You can leave some details unanswered and imply that your article will have further details.

“Move Over, Great Emu War: Hummingbirds Single Winged-ly Halt Controversial Construction Project” doesn’t give the complete information. What is the ‘Great Emu War?’ What is the controversial construction project?

Match Your Copy with Your Visual Content

Your copy and image content must together tell the same story. Even if you cannot match them, you must creatively connect the two..

Match the Message Between Your Posts and Destination Pages

What happens when you reach a wrong destination after clicking on a link? You feel like throwing the piece of the tiramisu in your hand at the ceiling. We can use clickbaits effectively to arouse intrigue and without being spammy as long as the destination page matches the description’s intent.

Few content sharing tips we want to give you are:

  • Link only relevant and substantial content.
  • Make sure your post copy and the creative are relevant to the destination page’s message.
  • Double-check the accuracy of the link.

So there it is! The tips for writing effective social media content. We must bring to your attention that 2021 is filled with brands and professionals competing on social media clamouring for attention. Those who write compelling content have the edge.

We can help you in creating compelling and effective content for your brand. Owlspire provides content marketing services tailored to your marketing needs. Get in touch with us.

Should You Tweet Links on Twitter or Not?

Author: Kishor Venkatesh Rajeeva

Should You Tweet Links on Twitter or Not?

We struggled to get traction on Twitter despite having a grabby headline and a compelling image. But someone said Twitter posts with links might not get the desired engagement.

Why Link Posts Do Not Get Engagement

When you share a link to an article, readers must leave Twitter and go to a different website. However, the Twitter algorithm deprioritizes any posts that link to a non-Twitter site. Whenever we shared a link on Twitter, we had only a handful of likes and retweets, which got us thinking.

Googling the problem gives solutions like posting at a particular time, frequently posting, sometimes more than twice a day, or leaving comments on other people’s topics.

We spoke to a lot of people. Out of all the people we talked to, almost 9 out of 10 tweets sent from their account contained a link. Some of them were sent out as paid ads, and all of them had links.

However, tweets without links got more engagement and reach. More than half (56%) of the most engaged tweets did not contain links to external sources. The most liked and retweeted tweet was a one-sentence tweet without a link. It had 67 characters.

If we had left a tweet with links without boosting it, it would never receive the level of engagement the linkless posts receive.

Garnering Engagement on Your Posts

Turning social media into a two-way conversation builds trust, engagement, and community. And that engagement can be turned into linked posts. However, it would help if you struck a perfect balance between linked and linkless tweets.

On the bright side, sending out tweets with CTAs and links less often seems more valuable and important to the audience.

  1. Use trending topics in your niche – Brands must focus on the subjects of expertise. Brands must understand their topic and own it. They must look out for news regarding their topic and provide their ‘two cents.’
  2. Add personality – Adding personality tells the audience that you are not a faceless brand. Even if you are scheduling your posts through to 2022, you cannot sound robotic.
  3. Images may not boost engagement – We have been told that using captivating images is required to get attention. But on Twitter, images, too, are not a must-have. What’s more, people reported not adding hashtags in their posts which worked just as well as adding hashtags.
  4. Share snippets – Instead of sharing links to the article, you can share snippets of your article. But, let the word count be less. The Twitter community loves one-liners and concise statements, and snippets. Let them contain a joke, an insight, or a piece of advice worth sharing.

Sharing Links in Your Posts Right

We earlier said you could share links once in a while so that it grabs attention amidst all the snippets you share. However, Twitter may still not support it because there is a cut-off for how long the link should be.

We will help you post a powerful tweet and invite a whole new community of readers. Here are a few tips, the basics of sharing links.

For instance, if the link to your blog article is www.socialmediatips.com/best-way-to-write-on-twitter-and-elicit-attention, shorten the permalink to www.socialmediatips.com/twitter-writing-tips.

All too often, people tweet out links in a salesy way, packed with 5 to 6 hashtags and a cryptic sentence that usually does not feel fresh. When you are tweeting, pretend like you are talking to a friend about your blog post.

Pro tip – Share the links after your description. People must read the descriptions that get them interested in clicking on the link to learn more.

Check Your Metrics

Click the three lines at the bottom right of every tweet to expand and see if your tweet is working or not. Please focus on the tweet’s engagement, like anyone replied, retweeted, shared, or commented on it.

Identify patterns for what’s working for you, including what time of the day you shared your tweet, which hashtag you used if you tried connecting your writing to a bigger event or campaign, and how that led to more engagement and visibility.

To conclude, use the successes of your posting to develop your brand’s best practices that get your blog posts out there. It would be best if you tweaked what is not working. Twitter is an excellent place to promote your blog posts. With a few learning here and a few tweaks there, you might be able to win on Twitter.

If you would like to learn more about Twitter and need assistance in creating Tweetable posts, contact Owlspire.

7 Steps to Write Social Media Content Like a Rockstar

Every social media post you write reflects your brand. Sloppy content will make your brand look sloppy. That’s why you need to write thoughtfully, be concise and engaging at the same time. There is a fine line between being sloppy and being meticulous. Here are seven tips for writing effective social media content.

Put Audience First

You must talk to them on social media like you are talking to a friend. How? Say ‘you’ more and write stories by placing the audience at the center of your story.

Be Clear and Concise

People skim on social media. So, try limiting your writing to just one or two sentences if possible because short sentences work best.

Instead of saying, “Here is our latest blog about a very awesome topic you’ll enjoy,” you can say, “Here’s our latest blog post post about .”

Did you see that? The second sentence says the same thing more specifically with fewer words. It also sounds better as a result.

Learn Active Vs Passive

The active voice talks about an action you are taking, and it produces an engaging copy. We must try to use active voice in most of our business writing for effective communication. It sounds conversational because readers are more familiar with active than passive.

Instead of saying, “An engaging copy will be written by me,” which is written in a passive voice, say, “I will write an engaging copy,” which is written in an active voice and sounds better. The passive voice sentence lacks action and sounds factual, while the active voice is action-driven.

Homework for you – Write five sentences in the active voice and post them in the comments.

Write What People Want to Share

Here are the reasons people share content

  • To deliver value – People share content they find valuable, helpful, entertaining and anything they think needs attention. Create content or a how-to copy that conveys a benefit. This holds good for both messages with and without accompanying links.
  • To express and define themselves – Some people share content that reinforces their identity. People share content about construction equipment because they may want their audience to see them as tough and hardworking. Those who share content about trekking and outdoor equipment may wish to tell others that they are adventurous and outdoorsy.
  • To feel connected to others – People want to share content to feel connected with other individuals or organizations to have meaningful conversations.
  • To make themselves feel valued – They share content to get likes, shares, and comments, preferably positive.
  • To support causes and express beliefs – People share on social media to stand by an opinion, support a cause or show love if they feel it is appropriate.
Invoke Curiosity

Write in such a way that makes people feel they want to know more. When writing the description to a link that you are sharing, try not to give the complete information. You can leave some details unanswered and imply that your article will have further details.

“Move Over, Great Emu War: Hummingbirds Single Winged-ly Halt Controversial Construction Project” doesn’t give the complete information. What is the ‘Great Emu War?’ What is the controversial construction project?

Match Your Copy with Your Visual Content

Your copy and image content must together tell the same story. Even if you cannot match them, you must creatively connect the two..

Match the Message Between Your Posts and Destination Pages

What happens when you reach a wrong destination after clicking on a link? You feel like throwing the piece of the tiramisu in your hand at the ceiling. We can use clickbaits effectively to arouse intrigue and without being spammy as long as the destination page matches the description’s intent.

Few content sharing tips we want to give you are:

  • Link only relevant and substantial content.
  • Make sure your post copy and the creative are relevant to the destination page’s message.
  • Double-check the accuracy of the link.

So there it is! The tips for writing effective social media content. We must bring to your attention that 2021 is filled with brands and professionals competing on social media clamouring for attention. Those who write compelling content have the edge.

We can help you in creating compelling and effective content for your brand. Owlspire provides content marketing services tailored to your marketing needs. Get in touch with us.

How To Pin Comments On Your Instagram Post

Author: Rwithu Menon

First of all, why should you pin a comment on your Instagram post?

Pinning your favourite comments to the top of your post’s comments section helps to define the tone of the conversation. It’s a way of moderating the comments by highlighting valid and positive discussion points. It also discourages and pushes down any negative comments further down the thread. 

Start conversations

When you invite opinions from the audience through a post, you may find several responses interesting and noteworthy. We say, pin your favourite ones! The pinned comments here can pose as conversation starters. The first time a person goes over the post, they read the pinned comments at the top and would be better prepared to voice their opinion. 

Showcase testimonials

Another use case is to highlight positive customer testimonials that appear in comments. For instance, if your post advertises a product or a service, you may find actual customers leaving comments about their own experience. Go ahead and pin those lovely comments!

Answer queries

When you receive valid questions from the audience, answer them in the comments and pin them to the top of the thread! 

Now on to the best part.

How do you pin a comment?

  • Depending on the device that you are using, long press or swipe left on the comment you want to pin.
  • Press the push pin button.
  • If you are pinning for the first time, tap ‘Pin Comment’ on the dialog that shows up.

That’s it, your favourite comment is now pinned to the top of the thread! Pinning a comment will notify the person who wrote it. You can pin a total of 3 comments but you can’t pin your own comments. Be sure to choose those 3 comments wisely.

Try it out and let us know what you think! Stay tuned for more such tips on our Instagram account and on this site.

25 Post Ideas To Jazz Up Your Social Media Feed

Author: Rwithu Menon

Consistency is paramount when managing social media accounts. It’s essential to show up regularly, whether it is daily, twice or thrice a week or 5 days a week, and make your presence known. At some point, though, you can feel blocked and not know what to post anymore! That’s when this list will come handy.

Here are 25 useful post ideas that you can use to create content for social media and keep your handles active throughout the month.

1. Introduce yourself

If you haven’t done it already, right now is the best time! Talk about your brand—your vision, your goals, how the brand came about and how it is going. The more your audience knows about the brand, the more connected they feel with your content.

2. Provide tips and tricks

People will appreciate any useful information you provide. Give the audience tidbits, helpful tips or references to learn more about a specific topic. Additionally, encourage them to share your posts and even save these tips for later.

3. Share quotes or interesting statistics

Feel free to include a related story, thought, or advice in the caption.

4. Base posts on topical content 

Always keep an eye on what’s happening in your country or the world. Connect with your audience by providing content related to topics they care about.

5. Share news related to your industry 

Let others know about the latest developments in your field to help them stay informed. 

6. Make it interactive

You can boost audience participation by encouraging comments, sharing, or tagging friends. Bring in questions/puzzles/teasers to keep the audience’s interest. 

7. Conduct contests

Announce contests regularly, especially around festivals and holidays with gifts for the winner. This is a great way to promote your brand and give away your products.

8. Celebrate milestones by offering freebies/offers

Involve your audience in celebrating your hard-earned success.

9. Give away promo codes or special offers

Your dedicated social media community deserves special treatment! Consider making free consultations or product discounts available for a specific period of time to encourage timely action.

10. Talk about your achievements and goals

It’s a good idea to reflect on your journey so far and share it with others.

11. Take them behind the scenes

Introduce your teammates, have them see where you work, show them your work routine and more!

12. Showcase client testimonials

Build trust by sharing positive reviews of satisfied customers.

13. Show off your best works

Display your best works to the world and let them know what you are capable of!

14. Publish weekly video content

Share quick how-to’s, behind-the-scenes, etc. with short videos to let your audience follow along with you.

15. Go Live to meet your audience

Showing your face is one of the best ways to make a deeper connection and engage in real time with your audience.

16. Take action on trending memes

Share your personal take on the latest memes that the internet is raving about!

17. Take a trip down memory lane

Make use of Throwback Thursday or Flashback Friday to remember happy times!

18. Provide a sneak peek into future work or new products

Tell your audience a little about what you are working on, in order to get them excited about it.

19. Promote your other social media accounts

Let people know your other handles to stay well connected.

20. Repost customer content

Build credibility by showing real life examples of how customers use your products or services.

21. Start a theme with special hashtags

Try friday quizzes, monday motivation quotes, or other similar themes to build a routine every week.

22. Share a life routine

Make it personal by sharing tidbits about your daily life. Discuss what you have planned for the weekend, what goals you have set for the week or perhaps even a to-do list you plan to complete in the coming weeks.

23. Answer an FAQ

Every other week, choose one of the most commonly asked questions and answer it.

24. Promote your product/service

Use social media to promote your products or services regularly. Don’t be afraid to do it!

25. Ask for recommendations or advice

Keep it light by getting the audience’s help on something you’re struggling with, be it movie recommendations, places to visit or something more serious.

Keep track of the social media content for each month by creating a monthly spreadsheet. Are you ready to tackle your content calendar for next month with all these content ideas for social media

Visit www.owlspire.com to learn how we do content creation for social media, come up with social media strategies for businesses, manage social media handles on behalf of all of our clients and more. Give us a hoot for any enquiries!

Becoming a LinkedIn Superstar. 8 Types of Content That Will Make You Shine

LinkedIn has more than 720 million members in more than 200 countries. Only 1% post regularly, while 90% log in to look at their newsfeed, and the rest 10% share content or take any action suggested in the content.

99% of them do not create content. There’s a lot of unsaid words and unshared knowledge.

“The best way to have a good idea is to have a lot of ideas.” – Linus Pauling.

LinkedIn is a unique social networking platform where you can meet business professionals, connect with like-minded people, and search for jobs and opportunities. Interestingly, 11 million out of 87 million millennials on LinkedIn are in decision-making roles, presenting an opportunity for those in sales.

LinkedIn is a great way to connect, look for jobs, and use content to propel you as a thought leader. However, people need a strategic approach to what they want to share to stand out among the 30 million active users.

Let us take an in-depth look at content ideas that can set you apart.

1. Get good at your commenting habit 

The comments section is a gold mine of connections and content. Nowhere on LinkedIn can you find a greater potential than the comments section.

Dig into this virtual KGF by commenting on someone else’s post too. Add value to the conversation and provide insights.

But what else can you do with a comment? You can pick it up and turn it into a blog post with your own spin on the subject.

2. Make a content calendar

Social media managers or content managers use content calendars to plan and post content. Planning content is a content strategy. But, everyone could do with a content calendar and content strategy.

A content calendar is an excellent source of inspiration. It lists holidays, special days, events, anniversaries, etc. Make a list of days and build content around it. Some days may be related to a particular brand or may be linked to a profession.

3. Ask compelling questions

Don’t know something Google is not telling you? Ask your network.

Ask genuine questions without the intention of getting likes and comments. It is amazing how a particular subject has different perspectives to a simple question.

When you have the answers, consider turning it into a post with survey responses as your content.

4. Post tips and how-tos

How-to posts and tips are a favorite for people.

People are always looking for information to make their life easier. Put together an article to explain a concept before someone else does.

Everyone has tips to give. But, how do you know if you know something that others don’t? It is simple. Keep tabs on questions or the call for help you receive often so you can write a how-to article.

5. Write in-depth (long-form) articles

There has been a lot of discussion about the consumption of longer content, and why it should be done on social media. People like to read and share long-form content. As per the Content Marketing Institute article, content less than 1,000 words dominate LinkedIn.

Why should people look for three different articles when they can learn everything in just one? People want in-depth information. Below are the average shares:

  • Up to 1,000 words: Avg. shares of 6,439.
  • Between 1,000 to 2,000 words: Avg. shares of 7,771.
  • Between 2,000 to 3,000 words: Avg. shares of 8,702.

Now you see, long-form high-quality content gets the most shares. However, you cannot write long-form content just for the sake of it.

6. Repurpose your favorite content

People who believe that they do not have the time to write fresh content can take their favorite old content and repurpose them.

However, the content you are repurposing must be useful and informative. It can be:

  • An old article you wrote while you started your career,
  • Popular statistical reports and infographics,
  • Whitepapers written by industry leaders,
  • Interesting case studies that help industry newcomers, or
  • Videos that you think can be turned into blog posts.

Repurposing old and interesting content is an excellent way to increase your reach, build brand awareness and spark engagement.

7. Count on storytelling

Storytelling always wins. It is the oldest known cultural (or professional) activity known to humans. It is the process of using narrative to communicate facts to your audience.

Some of the top LinkedIn creators are using storytelling to grow their business/brand. Here are some types of storytelling you can use:

a. Anecdotal storytelling:

Potential stories come when you start observing what’s going on around you and analyze them.

When people do this, they can tell an anecdotal story, but writing a perfect one takes practice.

b. A documentary journey:

When you go through a new phase in your professional life or find a unique opportunity with a startup, write your experience and what you have learnt along the way.

It could be powerful and could help others, or it could be empowering and inspiring to others.

The document can be a written article, a video, a podcast, or any other piece of content – whatever works for you. It is a good way to get support along the way, and you can also look back on it.

Maybe you can start with your own hashtag. Ours is #getowlspired.

c. Take a walk down the memory lane:

All of us have good and bad experiences and unique perspectives. Our life is made up of stories. This kind of storytelling is similar to anecdotal storytelling, but it is like looking into the rearview mirror.

What did you learn that has helped you become the person you are today? What can you teach others through your experiences? We bet you have lots to teach.

8. Post jobs

After all, LinkedIn is frequented by thousands of people looking for jobs, right? Sharing open positions will allow people to connect with you and start a relationship. Besides, posting openings reflect professional growth.

We at Owlspire love to see people grow.

We hope this article has inspired you to be more active on LinkedIn and showed you how. Not posting will give you zero visibility, and no one will discover you. Post on LinkedIn regularly and see the results.

Owlspire can help you publish your thoughts on LinkedIn and manage your content schedule. We have helped many professionals win their LinkedIn marketing game. Let us help you win yours. Contact us today for more information.

6 Social Media Trends for 2021

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Influencer Marketing 101

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Why We Are A Remote Team

Author: Sandhya Menon

Owlspire is made of a dedicated Parliament of Owls spanning across several states in India and USA. Throughout our journey, we have had clients from India, Singapore, Malaysia, Germany, UAE and USA.

Therefore, believe me, we have the first-hand experience in managing the good, bad and ugly sides of a remote team.

Our Story

The journey of Owlspire started from a co-working space in the Silicon Valley of India, Bengaluru, to connect, inspire and empower ambitious people and businesses to achieve their digital marketing and advertising objectives in 2016. We envision a world where people enjoy meaningful experiences with the brands and organizations they trust. We wanted to build our company the way we always wanted to work at. With all the good experience we gained at our former jobs, we started to build our agency. The objective was to create a global digital marketing and advertising hub for entrepreneurs, startups, small businesses and large enterprises to win against all odds.

Why We Remote

Back in 2017, we were at a crossroads deciding which direction to go. Owlspire grew into a team with most of our members living in different cities in India and abroad. So, we knew our office had to be in the clouds. Plus, the nightmarish peak-hour journey to office, meetings and back home was such immense waste of time and effort in Bengaluru. Of course, we were concerned about our team’s productivity. Will people sneak off to the mall when they’re supposed to be working on a project? Some people might, but we stopped hiring those people. Our hiring process is rigorous because we find people who work hard, who are proud of what they do, and who don’t need to be micromanaged. Our team enjoys flexible work timings and is free to head to a mid-day fitness class, but we ensure that they can hit their deadlines and make their meetings. Also, we’re lucky enough to live in an era of human history that allows us to communicate and collaborate from the ends of the earth. We keep testing and take full advantage of multiple online management tools that help us work together more efficiently. Retention of the talent was another advantage we experienced when we started to remote. Allowing our team to work from their comfort zones helped us not only broaden our hiring pool across the globe but also let us keep the best people we have, even when their life circumstances changed. Choosing to stay 100% remote isn’t the right choice for everyone. But, for us, it was one of the best decisions ever.

We’d love a chance to work with you, too. Hoot to us at [email protected] if you have any creative challenges you need help with.