Every content you write for your LinkedIn page reflects your brand. Sloppy content will make your brand look sloppy. That’s why you need to write thoughtfully, be concise and engaging at the same time. There is a fine line between being sloppy and being meticulous. Here are seven tips for writing effective social media content.

Put Audience First

You must talk to them on social media like you are talking to a friend. How? Say ‘you’ more and write stories by placing the audience at the center of your story.

Be Clear and Concise

People skim on social media. So, try limiting your writing to just one or two sentences if possible because short sentences work best.

Instead of saying, “Here is our latest blog about a very awesome topic you’ll enjoy,” you can say, “Here’s our latest blog post post about .”

Did you see that? The second sentence says the same thing more specifically with fewer words. It also sounds better as a result.

Learn Active Vs Passive

The active voice talks about an action you are taking, and it produces an engaging copy. We must try to use active voice in most of our business writing for effective communication. It sounds conversational because readers are more familiar with active than passive.

Instead of saying, “An engaging copy will be written by me,” which is written in a passive voice, say, “I will write an engaging copy,” which is written in an active voice and sounds better. The passive voice sentence lacks action and sounds factual, while the active voice is action-driven.

Homework for you – Write five sentences in the active voice and post them in the comments.

Write What People Want to Share

Here are the reasons people share content

• To deliver value – People share content they find valuable, helpful, entertaining and anything they think needs attention. Create content or a how-to copy that conveys a benefit. This holds good for both messages with and without accompanying links.
• To express and define themselves – Some people share content that reinforces their identity. People share content about construction equipment because they may want their audience to see them as tough and hardworking. Those who share content about trekking and outdoor equipment may wish to tell others that they are adventurous and outdoorsy.
• To feel connected to others – People want to share content to feel connected with other individuals or organizations to have meaningful conversations.
• To make themselves feel valued – They share content to get likes, shares, and comments, preferably positive.
• To support causes and express beliefs – People share on social media to stand by an opinion, support a cause or show love if they feel it is appropriate.

Invoke Curiosity

Write in such a way that makes people feel they want to know more. When writing the description to a link that you are sharing, try not to give the complete information. You can leave some details unanswered and imply that your article will have further details.

“Move Over, Great Emu War: Hummingbirds Single Winged-ly Halt Controversial Construction Project” doesn’t give the complete information. What is the ‘Great Emu War?’ What is the controversial construction project?

Match Your Copy with Your Visual Content

Your copy and image content must together tell the same story. Even if you cannot match them, you must creatively connect the two..

Match the Message Between Your Posts and Destination Pages

What happens when you reach a wrong destination after clicking on a link? You feel like throwing the piece of the tiramisu in your hand at the ceiling. We can use clickbaits effectively to arouse intrigue and without being spammy as long as the destination page matches the description’s intent.

Few content sharing tips we want to give you are:

• Link only relevant and substantial content.
• Make sure your post copy and the creative are relevant to the destination page’s message.
• Double-check the accuracy of the link.

So there it is! The tips for writing effective social media content. We must bring to your attention that 2021 is filled with brands and professionals competing on social media clamouring for attention. Those who write compelling content have the edge.

We can help you in creating compelling and effective content for your brand. Owlspire provides content marketing services tailored to your marketing needs. Get in touch with us.

Every social media post you write reflects your brand. Sloppy content will make your brand look sloppy. That’s why you need to write thoughtfully, be concise and engaging at the same time. There is a fine line between being sloppy and being meticulous. Here are seven tips for writing effective social media content.

Put Audience First

You must talk to them on social media like you are talking to a friend. How? Say ‘you’ more and write stories by placing the audience at the center of your story.

Be Clear and Concise

People skim on social media. So, try limiting your writing to just one or two sentences if possible because short sentences work best.

Instead of saying, “Here is our latest blog about a very awesome topic you’ll enjoy,” you can say, “Here’s our latest blog post post about .”

Did you see that? The second sentence says the same thing more specifically with fewer words. It also sounds better as a result.

Learn Active Vs Passive

The active voice talks about an action you are taking, and it produces an engaging copy. We must try to use active voice in most of our business writing for effective communication. It sounds conversational because readers are more familiar with active than passive.

Instead of saying, “An engaging copy will be written by me,” which is written in a passive voice, say, “I will write an engaging copy,” which is written in an active voice and sounds better. The passive voice sentence lacks action and sounds factual, while the active voice is action-driven.

Homework for you – Write five sentences in the active voice and post them in the comments.

Write What People Want to Share

Here are the reasons people share content

• To deliver value – People share content they find valuable, helpful, entertaining and anything they think needs attention. Create content or a how-to copy that conveys a benefit. This holds good for both messages with and without accompanying links.
• To express and define themselves – Some people share content that reinforces their identity. People share content about construction equipment because they may want their audience to see them as tough and hardworking. Those who share content about trekking and outdoor equipment may wish to tell others that they are adventurous and outdoorsy.
• To feel connected to others – People want to share content to feel connected with other individuals or organizations to have meaningful conversations.
• To make themselves feel valued – They share content to get likes, shares, and comments, preferably positive.
• To support causes and express beliefs – People share on social media to stand by an opinion, support a cause or show love if they feel it is appropriate.

Invoke Curiosity

Write in such a way that makes people feel they want to know more. When writing the description to a link that you are sharing, try not to give the complete information. You can leave some details unanswered and imply that your article will have further details.

“Move Over, Great Emu War: Hummingbirds Single Winged-ly Halt Controversial Construction Project” doesn’t give the complete information. What is the ‘Great Emu War?’ What is the controversial construction project?

Match Your Copy with Your Visual Content

Your copy and image content must together tell the same story. Even if you cannot match them, you must creatively connect the two..

Match the Message Between Your Posts and Destination Pages

What happens when you reach a wrong destination after clicking on a link? You feel like throwing the piece of the tiramisu in your hand at the ceiling. We can use clickbaits effectively to arouse intrigue and without being spammy as long as the destination page matches the description’s intent.

Few content sharing tips we want to give you are:

• Link only relevant and substantial content.
• Make sure your post copy and the creative are relevant to the destination page’s message.
• Double-check the accuracy of the link.

So there it is! The tips for writing effective social media content. We must bring to your attention that 2021 is filled with brands and professionals competing on social media clamouring for attention. Those who write compelling content have the edge.

We can help you in creating compelling and effective content for your brand. Owlspire provides content marketing services tailored to your marketing needs. Get in touch with us.

LinkedIn has more than 720 million members in more than 200 countries. Only 1% post regularly, while 90% log in to look at their newsfeed, and the rest 10% share content or take any action suggested in the content.

99% of them do not create content. There’s a lot of unsaid words and unshared knowledge.

“The best way to have a good idea is to have a lot of ideas.” – Linus Pauling.

LinkedIn is a unique social networking platform where you can meet business professionals, connect with like-minded people, and search for jobs and opportunities. Interestingly, 11 million out of 87 million millennials on LinkedIn are in decision-making roles, presenting an opportunity for those in sales.

LinkedIn is a great way to connect, look for jobs, and use content to propel you as a thought leader. However, people need a strategic approach to what they want to share to stand out among the 30 million active users.

Let us take an in-depth look at content ideas that can set you apart.

1. Get good at your commenting habit 

The comments section is a gold mine of connections and content. Nowhere on LinkedIn can you find a greater potential than the comments section.

Dig into this virtual KGF by commenting on someone else’s post too. Add value to the conversation and provide insights.

But what else can you do with a comment? You can pick it up and turn it into a blog post with your own spin on the subject.

2. Make a content calendar

Social media managers or content managers use content calendars to plan and post content. Planning content is a content strategy. But, everyone could do with a content calendar and content strategy.

A content calendar is an excellent source of inspiration. It lists holidays, special days, events, anniversaries, etc. Make a list of days and build content around it. Some days may be related to a particular brand or may be linked to a profession.

3. Ask compelling questions

Don’t know something Google is not telling you? Ask your network.

Ask genuine questions without the intention of getting likes and comments. It is amazing how a particular subject has different perspectives to a simple question.

When you have the answers, consider turning it into a post with survey responses as your content.

4. Post tips and how-tos

How-to posts and tips are a favorite for people.

People are always looking for information to make their life easier. Put together an article to explain a concept before someone else does.

Everyone has tips to give. But, how do you know if you know something that others don’t? It is simple. Keep tabs on questions or the call for help you receive often so you can write a how-to article.

5. Write in-depth (long-form) articles

There has been a lot of discussion about the consumption of longer content, and why it should be done on social media. People like to read and share long-form content. As per the Content Marketing Institute article, content less than 1,000 words dominate LinkedIn.

Why should people look for three different articles when they can learn everything in just one? People want in-depth information. Below are the average shares:

• Up to 1,000 words: Avg. shares of 6,439.
• Between 1,000 to 2,000 words: Avg. shares of 7,771.
• Between 2,000 to 3,000 words: Avg. shares of 8,702.

Now you see, long-form high-quality content gets the most shares. However, you cannot write long-form content just for the sake of it.

6. Repurpose your favorite content

People who believe that they do not have the time to write fresh content can take their favorite old content and repurpose them.

However, the content you are repurposing must be useful and informative. It can be:

• An old article you wrote while you started your career,
• Popular statistical reports and infographics,
• Whitepapers written by industry leaders,
• Interesting case studies that help industry newcomers, or
• Videos that you think can be turned into blog posts.

Repurposing old and interesting content is an excellent way to increase your reach, build brand awareness and spark engagement.

7. Count on storytelling

Storytelling always wins. It is the oldest known cultural (or professional) activity known to humans. It is the process of using narrative to communicate facts to your audience.

Some of the top LinkedIn creators are using storytelling to grow their business/brand. Here are some types of storytelling you can use:

a. Anecdotal storytelling:

Potential stories come when you start observing what’s going on around you and analyze them.

When people do this, they can tell an anecdotal story, but writing a perfect one takes practice.

b. A documentary journey:

When you go through a new phase in your professional life or find a unique opportunity with a startup, write your experience and what you have learnt along the way.

It could be powerful and could help others, or it could be empowering and inspiring to others.

The document can be a written article, a video, a podcast, or any other piece of content – whatever works for you. It is a good way to get support along the way, and you can also look back on it.

Maybe you can start with your own hashtag. Ours is #getowlspired.

c. Take a walk down the memory lane:

All of us have good and bad experiences and unique perspectives. Our life is made up of stories. This kind of storytelling is similar to anecdotal storytelling, but it is like looking into the rearview mirror.

What did you learn that has helped you become the person you are today? What can you teach others through your experiences? We bet you have lots to teach.

8. Post jobs

After all, LinkedIn is frequented by thousands of people looking for jobs, right? Sharing open positions will allow people to connect with you and start a relationship. Besides, posting openings reflect professional growth.

We at Owlspire love to see people grow.

We hope this article has inspired you to be more active on LinkedIn and showed you how. Not posting will give you zero visibility, and no one will discover you. Post on LinkedIn regularly and see the results.

Owlspire can help you publish your thoughts on LinkedIn and manage your content schedule. We have helped many professionals win their LinkedIn marketing game. Let us help you win yours. Contact us today for more information.