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Owlspire Creative Agency

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Tag: pinterest marketing

Ultimate Guide to Social Media Image Sizes

Author: Rwithu Menon

In a world where the average human attention span is 8 seconds (less than that of a goldfish!), eye catching visual content has become a necessity and not just a nice-to-have. It grabs people’s attention and increases engagement and click-through-rates (CTR) on any social media channel. Your audience will also be more likely to retain more of what you convey through visuals than those with just text—almost 6x times more!

For nailing the perfect social media creative you also need to adhere to each platform’s recommended dimensions. The right sized image or video tends to generally perform better because 

  • It ensures the best quality on each of these platforms
  • Displays well without any details getting cropped off the visible screen
  • Running ads on these quality posts get better results

You should keep in mind that visual content here refers to all the creatives that you upload across any platform—profile photos, cover photos, timeline photos, videos or even the content you share as stories. 

Now let’s look at the recommended dimensions you need to know for most common social media platforms.

Facebook

With 2.6 billion monthly active users, Facebook is the biggest and one of the most prominent social networking platforms used by brands and customers alike. To bring your content to your audience’s attention while they relentlessly scroll through their feed, you need to first do your research on what content works best and deliver the best quality posts, adhering to the Facebook post guidelines. 

Did you know?
According to Facebook reports, it has reached an advertising audience of 2.14 billion through its ads.

You can reach an even larger audience by running ads on your posts. The results from these ads largely depend on the quality of the visual content used, thus bringing us back to the main point – stick to the recommended dimensions for best results!

Instagram

Did you know?
81% of people use Instagram to research products before buying.

This very popular platform is a great place for businesses to market themselves. They can even sell products directly through the app! 

From your profile picture and feed imagery to your IGTv and Reels video, you absolutely need to pay attention to the size guidelines to stand out in this photo-oriented platform.

Twitter

Twitter acts as a useful platform for posting your company’s updates, retweeting news related to your industry and responding to customer tweets. According to reports, 82% of B2B content marketers used the platform for organic content marketing in the past one year. So seize your chance with top notch posts on this platform in 2021!

LinkedIn

A social media platform that emphasizes career networking, LinkedIn is best for building awareness for your brand, to engage and establish credibility in industry related discussions, to connect with other business professionals, and to reach out to and form relationships with your potential customers.

Did you know?
Brands that post weekly on LinkedIn see a 2x higher engagement rate.

According to LinkedIn reports, users are also 20x more likely to re-share a video post. Start marketing your brand on this highly popular platform if you are not already doing it!

Pinterest

Though not as popular as the rest of the social media platforms, Pinterest remains an important platform for marketing. Because of the highly visual nature of its feed, Pinterest is also positioned for higher engagement levels from its users.

By sticking to recommended dimensions, you ensure best image quality and also allow your pins to occupy maximum space on your audience’s feed.

The bottomline here is that before posting, you should adapt all visual content according to the guidelines of each individual platform to get optimum results. It’s the small details that matter, which can set you apart from your competitors!

We at Owlspire love to create content that pops out among the sea of posts and brings best results for our clients. Contact us for expert assistance on your brand’s social media handles.

Getting Started With Pinterest For Business

Author: Rwithu Menon

Pinterest is a paradise for those looking for inspiration, tips and information on any topic under the sun and also a way to keep those ideas organised. Whether it is related to your hobbies, next travel destination, or the latest trends that you are interested in, Pinterest has it all.

With over 442 million monthly active users, it is time to embrace this visual social media platform if that’s where your brand’s target audience spends most of their time.

By providing relevant information on a single pin, you are effectively cutting down the time for conversions considerably compared to those from other social media handles. Owing to the highly visual nature of its feed, Pinterest is also positioned for higher engagement levels from its users.

Like any platform, it helps if you have a checklist to get you through the basic setup of your business account that is optimised for maximum results, be it to increase sales or traffic to your website. Let’s get started!

What Are Pins And Boards?

A Pin is any image content that is saved by you, as a bookmark. You are also saving a short description of what it is all about and additionally, a website link where you can find more information about the Pin content.

As a brand, the Pins you create must be designed with your clients’ needs in mind. What are the products that you sell? How can your services help your customers? Can you offer some information that your audience can save for later?

Pins can be grouped into various boards on your Pinterest profile, based on your intent. For instance, you can create a board named ‘Bedroom Goals’ to save decor inspirations for bedroom renovations. If you sell home decor products, this is a great place to give ideas to potential customers on how to use your products! 

Or if you are a travel agency, you may create a ‘Travel Bucket List’ to list all the holiday packages that you offer. 

Setting Up A Business Profile

The first step is to create a business profile for your brand by heading over to Pinterest for Business. If you already have a personal profile, you may upgrade the same instead. A business profile is essential for accessing all the analytics about the performance of your profile, your Pins and the traffic that you drive to your website.

Once that’s done, be sure to keep these useful points in mind throughout your brand’s pinning journey!

     1. Optimise profile descriptions

Make your brand’s profile easily recognizable through consistent descriptions and branding across all of your other social media handles. 

Be sure to include appropriate industry keywords wherever possible to come up in relevant search results. For example, if your brand sells unique, handmade, artisanal chocolates, the profile bio (160 characters) should reflect the same.

Include a clear call to action that leads pinners to your website, your shop or whichever destination is relevant to your marketing efforts. Do you wish them to download a free pdf on your website? Drop that link in your Pin descriptions or profile bio!

     2. Enable pinning from your website

People often save images or blog posts from external websites to their own Pinterest boards. Similarly, to enable your brand’s website visitors to save Pins, it’s important to add ‘Pin It’ buttons using widgets available for your platform. This lets the reader save any image from your page to their boards.

     3. Claiming websites and social media handles

While you are editing your profile, check out the claim feature that lets you claim your website, social media handles, shop etc. 

Doing so gives you access to analytics for the Pins created from your claimed pages. These Pins will also be automatically marked as belonging to your brand so that the pinner can identify where to get more such Pins!

     4. Create boards with purpose

Make an initial list of boards that you want to focus on. Suppose your brand produces wines. On your first board, you could add listings for your wines and all wine-related information that your audience would be interested in. On another board, you could save cheese pairings that go well with your wines!

For each board, add a clear description (500 characters) that explains what it is all about and what a pinner can expect by following it. Through clear CTAs, encourage them to save Pins to their personal boards or lead them to your website for more information.

Create multiple boards that cater to different segments of your customers because not all of them may be interested in every one of your products or services. For example, a vegan pinner might follow a food brand’s vegan recipes board but not the meat recipes board.

You can further organise Pins to different sections within a board if that’s your thing!

     5. Ensuring Pin-wins

Now that you have a few boards ready, it’s time to start pinning! 

An ideal Pin has a high-quality image/video with an aspect ratio of 1:1 or 2:3. A video Pin can also be in the aspect ratio 9:16. Unless you are pinning directly from an external website, it is recommended to use the 2:3 ratio (1000×1500 px) while creating your Pins to ensure maximum image quality. Not to mention, vertical Pins occupy more space on the feed.

It is highly recommended to include text on the image to explain what the Pin is about. This not only catches your audience’s eye, it pushes them to save the Pin too. You can also try creating Pins with different variations of the text.

Each Pin should have relevant, concise descriptions (500 characters) and clear CTAs. All the more effective if you can include your brand name in the first sentence!

     6. Increase organic reach through external Pins

While creating your own Pins is important, saving Pins from other creators adds to your growing collection and also increases traffic to your Pins organically. The 70/30 rule is a good place to start—Pin 70% of your content and 30% of others. 

Group boards, with multiple contributors, are also a great way to increase traffic to your profile. You can search for and join group boards that are relevant to your industry. By pinning to these boards regularly, you can reach out to the board’s followers through their feeds.

     7. Establish regular pinning schedules

It is advised to save multiple Pins, from 5 up to 30 (or more) Pins a day! Make sure that you do not Pin excessively because Pinterest may suspend your account.

You can also keep your old Pins active by re-pinning them to your other boards after a considerable gap (5 to 7 days) to ensure more traffic or saves. 

If you have variations of the same Pin, for example, multiple Pins leading to the same blog post, make sure you space it out so that Pinterest considers each Pin a fresh one and gives them enough importance.

Keep Calm and Pin On

Your brand’s ultimate goal should be to serve your audience’s needs by curating a board that has a wide variety of useful Pins, both yours as well as other creators’. Doing so helps you establish yourself as an authority in your industry. Pinners will then flock to your brand for credible information! Keep in mind that the other Pins compliment your brand and do not compete directly with what you do. 

That’s it! You are now ready to embark on your brand’s Pinterest journey. If you need any assistance on any aspect of your brand’s digital media marketing journey, Team Owlspire is just a hoot, skip and a jump away! Contact us at [email protected] to activate your brand online.