LinkedIn has more than 720 million members in more than 200 countries. Only 1% post regularly, while 90% log in to look at their newsfeed, and the rest 10% share content or take any action suggested in the content.
99% of them do not create content. There’s a lot of unsaid words and unshared knowledge.
“The best way to have a good idea is to have a lot of ideas.” – Linus Pauling.
LinkedIn is a unique social networking platform where you can meet business professionals, connect with like-minded people, and search for jobs and opportunities. Interestingly, 11 million out of 87 million millennials on LinkedIn are in decision-making roles, presenting an opportunity for those in sales.
LinkedIn is a great way to connect, look for jobs, and use content to propel you as a thought leader. However, people need a strategic approach to what they want to share to stand out among the 30 million active users.
Let us take an in-depth look at content ideas that can set you apart.
1. Get good at your commenting habit
The comments section is a gold mine of connections and content. Nowhere on LinkedIn can you find a greater potential than the comments section.
Dig into this virtual KGF by commenting on someone else’s post too. Add value to the conversation and provide insights.
But what else can you do with a comment? You can pick it up and turn it into a blog post with your own spin on the subject.
2. Make a content calendar
Social media managers or content managers use content calendars to plan and post content. Planning content is a content strategy. But, everyone could do with a content calendar and content strategy.
A content calendar is an excellent source of inspiration. It lists holidays, special days, events, anniversaries, etc. Make a list of days and build content around it. Some days may be related to a particular brand or may be linked to a profession.
3. Ask compelling questions
Don’t know something Google is not telling you? Ask your network.
Ask genuine questions without the intention of getting likes and comments. It is amazing how a particular subject has different perspectives to a simple question.
When you have the answers, consider turning it into a post with survey responses as your content.
4. Post tips and how-tos
How-to posts and tips are a favorite for people.
People are always looking for information to make their life easier. Put together an article to explain a concept before someone else does.
Everyone has tips to give. But, how do you know if you know something that others don’t? It is simple. Keep tabs on questions or the call for help you receive often so you can write a how-to article.
5. Write in-depth (long-form) articles
There has been a lot of discussion about the consumption of longer content, and why it should be done on social media. People like to read and share long-form content. As per the Content Marketing Institute article, content less than 1,000 words dominate LinkedIn.
Why should people look for three different articles when they can learn everything in just one? People want in-depth information. Below are the average shares:
- Up to 1,000 words: Avg. shares of 6,439.
- Between 1,000 to 2,000 words: Avg. shares of 7,771.
- Between 2,000 to 3,000 words: Avg. shares of 8,702.
Now you see, long-form high-quality content gets the most shares. However, you cannot write long-form content just for the sake of it.
6. Repurpose your favorite content
People who believe that they do not have the time to write fresh content can take their favorite old content and repurpose them.
However, the content you are repurposing must be useful and informative. It can be:
- An old article you wrote while you started your career,
- Popular statistical reports and infographics,
- Whitepapers written by industry leaders,
- Interesting case studies that help industry newcomers, or
- Videos that you think can be turned into blog posts.
Repurposing old and interesting content is an excellent way to increase your reach, build brand awareness and spark engagement.
7. Count on storytelling
Storytelling always wins. It is the oldest known cultural (or professional) activity known to humans. It is the process of using narrative to communicate facts to your audience.
Some of the top LinkedIn creators are using storytelling to grow their business/brand. Here are some types of storytelling you can use:
a. Anecdotal storytelling:
Potential stories come when you start observing what’s going on around you and analyze them.
When people do this, they can tell an anecdotal story, but writing a perfect one takes practice.
b. A documentary journey:
When you go through a new phase in your professional life or find a unique opportunity with a startup, write your experience and what you have learnt along the way.
It could be powerful and could help others, or it could be empowering and inspiring to others.
The document can be a written article, a video, a podcast, or any other piece of content – whatever works for you. It is a good way to get support along the way, and you can also look back on it.
Maybe you can start with your own hashtag. Ours is #getowlspired.
c. Take a walk down the memory lane:
All of us have good and bad experiences and unique perspectives. Our life is made up of stories. This kind of storytelling is similar to anecdotal storytelling, but it is like looking into the rearview mirror.
What did you learn that has helped you become the person you are today? What can you teach others through your experiences? We bet you have lots to teach.
8. Post jobs
After all, LinkedIn is frequented by thousands of people looking for jobs, right? Sharing open positions will allow people to connect with you and start a relationship. Besides, posting openings reflect professional growth.
We at Owlspire love to see people grow.
We hope this article has inspired you to be more active on LinkedIn and showed you how. Not posting will give you zero visibility, and no one will discover you. Post on LinkedIn regularly and see the results.
Owlspire can help you publish your thoughts on LinkedIn and manage your content schedule. We have helped many professionals win their LinkedIn marketing game. Let us help you win yours. Contact us today for more information.